You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourse (Compact Disc)
Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourse
Gildan Media Corporation, 9781469000732
Publication Date: June 18, 2013
- Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends.
- Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along.
- Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions.
- Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.