Thai Fresh (Hardcover)
Beloved Recipes from a South Austin Icon
Thai Fresh, 9781477322222, 224pp.
Publication Date: October 1, 2020
Found within the eclectic South Austin neighborhood of Bouldin Creek is Thai Fresh, a gluten-free bakery, coffeehouse, vegan ice cream mecca, and, most importantly, Thai restaurant and learning center. Chef Jam Sanitchat built this culinary complex and teaching space piece by piece by expanding into neighboring spaces, forging relationships with local growers and producers, and adding new facets to her culinary repertoire as time and money allowed. The result is a wildly successful amalgam of food, beverages, and services that probably shouldn't work but somehow does.
Thai Fresh is the roadmap to that success. Follow Jam from her early days of cooking for friends during graduate school at the University of Texas at Austin, to her popular farmers market stand, to her current establishment. Along the way, she taught thousands of people the art of cooking Thai cuisine, and fed eager crowds at countless cultural and community events. Discover why this collection of Jam's top-selling and most sought-after recipes, like Thai-Style Chicken and Waffle and The ULTIMATE Sauce--all stunningly captured by James Beard award-winning photographer Jody Horton--was requested by, and 100 percent funded by, her loyal community.