The Science of Seeing Differently
A groundbreaking look at the science of human perception and its effects on our reality
Beau Lotto, a world-renowned neuroscientist, entrepreneur, and two-time TED speaker, shows us that understanding how we perceive the world will open up our ability to create and innovate. Lotto answers the millennia-old question of whether humans see reality or not.
We don't. This fundamental revelation shows that everything we know is filtered by context and by each individual's past experiences. Through case studies, history, and cutting-edge science, Deviate shows us how understanding perception can allow us to change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration.
Hachette Books, 9781478965923
Publication Date: April 25, 2017