Make Elephants Fly
The Process of Radical Innovation
Other Editions of This Title:
Digital Audiobook (11/13/2017)
Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of.
In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option -- it's the price of admission into the business world.
Make Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will teach you:
- How startups come up with breakthrough products and services.
- How to structure innovation teams.
- The best ways to identify and vet new ideas.
- What it takes to foster a culture of innovation.
- How to establish a process of innovation throughout your organization.
By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!
Praise For Make Elephants Fly: The Process of Radical Innovation…
With so much going against you as an entrepreneur, prep for the adventure by first reading Hoffman's Make Elephants Fly to gain key insights and increase your chances of success.—Howard Hartenbaum, General Partner at August Capital, Forbes Midas List of Top Venture Capitalists, founding investor in Skype
Hoffman's Make Elephants Fly takes complicated concepts and makes them easy to use. Join the global entrepreneurial community that is changing the world using these processes and methodologies. It's like having Hoffman whispering in your ear at critical decision moments.—Carol Sands, Founder of The Angels' Forum and The Halo Fund
In an age when it's a given that business is being disrupted by the second, Make Elephants Fly offers rare insights from a man busy launching incubators in San Francisco and China who knows the nuts of bolts of startups and entrepreneurship. Hoffman is equal parts enthusiast, realist, and visionary. Anyone who wants to look around the bend should grab his book to avoid the failures of the past and best plan how to lift-off.—Jon Littman, co-author of the Art of Innovation and Ten Faces of Innovation, Founder of SmartUp.life
A practical guide that's full of information, real experience, and valuable insights. Every entrepreneur must read this book before embarking on this journey. Make Elephants Fly can save you from mistakes many have made, steer you in the right direction, and guide you on how to succeed.—Kim Nguyen, Berkeley Angel Network, South Bay Angels
Innovation is a must for everybody now. Hoffman's Make Elephants Fly shows you the most effective ways to make the impossible possible.—Toshitada Nagumo, CEO of Fenox Venture Capital
Center Street, 9781478992943, 320pp.
Publication Date: November 14, 2017