Finding Profitable Markets with What If Software (Paperback)

By William M. Luther

Createspace Independent Publishing Platform, 9781479343393, 192pp.

Publication Date: October 10, 2012


About the Author

Author: Written six books on planning: The Marketing Plan, Third Edition, Amacom; The Marketing Plan; New, Expanded Edition, Amacom; The Startup Business Plan, Prentice Hall; How to Develop a Business Plan in 15 Days, Amacom and The Marketing Plan, Amacom. The sixth one, The Marketing Plan, Fourth Edition went on the market a year ago. Advertising: Vice president with Grey Advertising in New York City; account supervisor with Marshalk in Atlanta; account executive with McCann Erickson in Honolulu, San Francisco and Dallas; and account executive with Campbell-Mithun in Minneapolis and Los Angeles. Account supervisor on the introduction of Fresca for the Coca-Cola Company. Founder of Luther Advertising in Stamford, CT. Clients were local and regional firms plus the trade advertising for Gannet Newspapers. Lecturer: Conducted over 300 public business seminars for University of Wisconsin, William and Mary, University of Notre Dame, George State University and American Management Association. Publisher: Publisher and editor of a Sunday supplement distributed in Connecticut inside copies of The New Times and Daily News. Marketing Consultant: A consultant to over 30 companies, both large and small. Some of the large firms and governmental departments were AT&T, IBM, Merrill Lynch, John Deere, Monsanto, Cargill, Minolta, U.S. Department of Agriculture and U.S. Department of Defense. Construction: Founder of Luther Construction. Installed all windows, curtail walls, doors and glass in 12 new or renovated public schools in Connecticut, a water treatment plant in New York and the new airport in White Plains, NY. Real Estate: During the past few years, WML Properties has sold 301 acres of land, leased 36,400 square feet of space and sold buildings with 61,000 square feet. E-Commerce Website: The website is used to sell the software I have written on how to develop your strategic plan and your marketing plan. Education: BBA, University of Minnesota with major in journalism.