Design to Grow (MP3 CD)
How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
Tantor Audio, 9781494560829
Publication Date: March 17, 2015
List Price: 24.99*
* Individual store prices may vary.
In today's world, every company is at risk of having a Kodak Moment -watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola-and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.