The Authority Advisor (Paperback)
If Your Prospects Can't Find You Online, Then You Don't Exist...
Createspace Independent Publishing Platform, 9781500387013, 228pp.
Publication Date: October 8, 2014
As an entrepreneur, Steve Kennedy seems to be at the top of his game. He's a successful financial advisor, he owns his own business-and he's about to land the biggest client of his life.
But just when it seems like a sure thing, the deal with his dream client suddenly falls through-causing his career and personal life to hit rock bottom. He quickly realizes how little he knows about marketing, and that his business may actually be running him instead of the other way around.
After sitting in on a presentation by a marketing expert, however, Steve receives the valuable advice he needs to regain control of his marketing and sales platform-and to become the ultimate authority advisor.
A groundbreaking fictional fable filled with real-life inspiration and knowledge, The Authority Advisor is a must-read story for financial advisors, small business owners, and entrepreneurs of all ages.
From creating a steady flow of prospects, to leaving behind the "old ways" of marketing, to becoming a sought-after authority in your field, this memorable marketing guide is filled with important lessons for anyone who wants to gain momentum and get ahead in today's marketplace.