Sunny Days (Hardcover)
The Children's Television Revolution That Changed America
Simon & Schuster, 9781501137808, 352pp.
Publication Date: May 12, 2020
Other Editions of This Title:
Compact Disc (5/12/2020)
With a foreword by Questlove
In 1970, on a soundstage on Manhattan’s Upper West Side, a group of men, women, and Muppets of various ages and colors worked doggedly to finish the first season of a children’s TV program that was not yet assured a second season: Sesame Street. They were conducting an experiment to see if television could be used to better prepare disadvantaged preschoolers for kindergarten. What they didn’t know then was that they were starting a cultural revolution that would affect all American kids. In Sunny Days, bestselling author David Kamp captures the unique political and social moment that gave us not only Sesame Street, but also Fred Rogers’s gentle yet brave Mister Rogers’ Neighborhood; Marlo Thomas’s unabashed gender-politics primer Free to Be...You and Me; Schoolhouse Rock!, an infectious series of educational shorts dreamed up by Madison Avenue admen; and more, including The Electric Company, ZOOM, and Fat Albert and the Cosby Kids. It was a unique time when an uncommon number of media professionals and thought leaders leveraged their influence to help children learn—and, just as notably, a time of unprecedented buy-in from American parents.
Kamp conducted rigorous research and interviewed such Sesame Street figures as Joan Ganz Cooney, Lloyd Morrisett, Sonia Manzano, Emilio Delgado, Loretta Long, Bob McGrath, and Frank Oz, along with Free to Be’s Marlo Thomas and The Electric Company’s Rita Moreno—and in Sunny Days, he explains how these and other like-minded individuals found their way into children’s television not for fame or money, but to make a difference.
Fun, fascinating, and a masterful work of cultural history, Sunny Days captures a wondrous period in the US when a determined few proved that, with persistence and effort, they could change the lives of millions. It’s both a rollicking ride through a turbulent time and a joyful testament to what Americans are capable of at their best.
About the Author
Praise For Sunny Days: The Children's Television Revolution That Changed America…
“With Sunny Days, David Kamp captures the pivotal moment when children’s television grew up. It could teach numbers! Letters! Emotions! These shows changed generations of children’s lives, myself included. Kamp has told an inspiring story, powered by love and grace.”—MORGAN NEVILLE, Oscar-winning director of Won’t You Be My Neighbor?
"David Kamp has long been one of the keenest observers of popular culture. In Sunny Days, he turns that formidable mind to something with real emotional heft, too, and brings back to life a time of hope and optimism amidst a country torn apart at the seams. This is an essential book on an essential moment in the history of American television."—BRIAN KOPPELMAN, Co-creator of Billions
"If you’re looking for a healthy dose of nostalgia, this is your book...a deeply researched cultural history of beloved children’s TV programs—including Sesame Street, Schoolhouse Rock, The Muppets, and many more."—FORTUNE
"This passionate, highly engaging media history will thrill pop culture buffs and those who remember these shows from their childhood."—PUBLISHERS WEEKLY
"Researchers and nostalgic Sesame Street fans alike will appreciate this thorough, compelling overview of a pivotal period of TV history."—LIBRARY JOURNAL
"A cultural history of how children's TV, once criticized for banal programming, changed dramatically in the 1960s...Kamp offers a brisk, lively account." —KIRKUS
“Enchanting...For readers of a certain generation, Sunny Days will have a thrilling flashback effect, like a fizzy nostalgia drink, and the book's archival photos only enhance the time-tripping experience. For millennial readers, Sunny Days will be both a captivating glimpse at a revolutionary time and a blueprint for what's possible with a little seed money, civic-mindedness, feathers and glue.”—SHELF AWARENESS
"[A] lively and bewitching recounting of a particularly ripe period in television and cultural history."—NEW YORK TIMES BOOK REVIEW
“Sunny Days” is full of such nostalgic jolts for readers who grew up in those years....it makes the era a pleasure to revisit." —WALL STREET JOURNAL
"Fun, fascinating and surprisingly touching." —PEOPLE MAGAZINE
"It is almost impossible not to feel a warm blanket of nostalgia draped over you as you read; Kamp delivers a sense of comfort and familiarity on every page." —WASHINGTON INDEPENDENT REVIEW OF BOOKS