Why Digital Transformations Fail (Hardcover)

The Surprising Disciplines of How to Take Off and Stay Ahead

By Tony Saldanha, Robert A. McDonald (Foreword by)

Berrett-Koehler Publishers, 9781523085347, 240pp.

Publication Date: July 23, 2019

Other Editions of This Title:
Compact Disc (7/23/2019)
MP3 CD (7/23/2019)

List Price: 28.95*
* Individual store prices may vary.


Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it.

Digital transformation is more important than ever now that we're in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail.

Why? Tony Saldanha, a globally awarded industry thought-leader who led operations around the world and major digital changes at Procter & Gamble, discovered it's not due to innovation or technological problems. Rather, the devil is in the details: a lack of clear goals and a disciplined process for achieving them. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage and a checklist of questions to keep you on track.

You want to disrupt before you are disrupted--be the next Netflix, not the next Blockbuster. Using dozens of case studies and his own considerable experience, Saldanha shows how digital transformation can be made routinely successful, and instead of representing an existential threat, it will become the opportunity of a lifetime.

About the Author

Tony Saldanha is president of Transformant, a consulting firm specializing in assisting organizations through digital transformations. During a twenty-seven-year career at Procter & Gamble, he ran both operations and digital transformation for P&G's famed global business services and IT organization in every region of the world, ending up as Global Shared Services and Information Technology Vice President. He is an advisor to boards and CEOs on digital transformation and a sought-after speaker.

Praise For Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead

“Tony’s mastery in getting digital transformation done is unsurpassed. His work at P&G is a testament to the power of exponential organizations. Why Digital Transformations Fail is an important building block of our Exponential Organizations book series specifically covering successfully scaling transformations.”
—Salim Ismail, bestselling author of Exponential Organizations, angel investor, speaker, and technology strategist
“Tony has taken all the great learnings from P&G to provide a clear, practical, and experience-based pathway to succeeding in digital transformation. Executing innovation with discipline is critical to winning in digital transformation and enabling long-term business growth. An enlightening read for anyone!”
—Shailesh Jejurikar, President, Global Fabric Care and Fabric & Home Care Sector, and Executive Sponsor, Global Sustainability, Procter & Gamble
“A must-read for anyone currently undergoing or planning a digital transformation journey.”
—Simen Munter, Chief Operating Officer, Personal Banking, Nordea, Stockholm
“Tony, as usual, delivers a powerful guide by making a complex topic simple, logical, and practical—that’s what comes out of the decades of experience in internally disrupting operations!”
—Christian Mertin, EY Global Business Services and EY Global Client Service Partner, Ernst & Young
“Tony has mentored many IT professionals (including myself) on how to deliver IT projects and run IT operations with excellence. He now brings his thoughtful and meticulous approach to digital transformations to provide an outstanding road map for succeeding in the digital era.”
—Yazdi Bagli, Senior Vice President, Global Business Services and Emerging Technologies, Walmart
“Tony Saldanha has written the breakthrough, actionable guide to transitioning your organization to the digital future and to keep it winning in the face of constant disruptions.”
—Rebecca Rhoads, President, Global Business Services, Raytheon