Two Beats Ahead
What Musical Minds Teach Us About Innovation
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Featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap and many more, Two Beats Ahead shows us what the musical mind has to teach us about innovation.
Musicians may just hold the keys to innovation in business. They don't think like we do, and in the creative process, they don't act like we do. It isn't a coincidence that some of the world's most respected creators, like Jimmy Iovine and Bjork, are also entrepreneurs.
In Two Beats Ahead, the Global Design Director at IDEO and the Senior Vice President for Global Strategy & Innovation at Berklee College of Music interview some of the nation's top musicians and business leaders about how they approach innovation differently. Panay and Hendrix speak with Justin Timberlake about the importance of demoing, and discuss the essentials of acute listening with Jimmy Iovine. Readers will learn the secrets to maximizing results in a collaboration from Beyoncé and Pharrell Williams. They'll learn the importance of experimentation from musical pioneers Imogen Heap and Radiohead, and have a front row seat in a conversation about producing with T Bone Burnett and Hank Shocklee, co-founder of Public Enemy.
Offering clear and concise mindsets that any entrepreneur or innovative thinker can put into practice, this is a one-of-a-kind business book that shows how to thrive in an evolving world--from some of the top creative geniuses of our time.
PublicAffairs, 9781541730588, 256pp.
Publication Date: April 6, 2021
About the Author
Panos A. Panay is the Senior Vice President for Global Strategy and Innovation at Berklee College of Music, and the founder of the Berklee Institute for Creative Entrepreneurship (BerkleeICE). He is also the founder of Sonicbids, a leading platform for bands to book gigs and market themselves online, as well as co-founder of the Open Music Initiative. He has spearheaded multi-disciplinary collaborations between Berklee and MIT; the design firm IDEO; and Brown University. Panay has been named to Fast Company's "Fast 50" list, IncMagazine's "Inc 500," and named as one of Boston Globe's "Game Changers" among other awards and honors. He has spoken about the future of the music industry on programs such as CNBC's Squawk Box, at events such as the World Economic Forum at Davos, Switzerland and has delivered keynote addresses at events and universities around the world.
R. Michael Hendrix is a Partner and the Global Design Director at design and innovation consultancy IDEO, where he has worked on everything from home goods to homeland security. His illustrious 25+ year career has made him a sought after speaker; he has delivered design keynotes at Fast Company, WIRED, SXSW, AIGA, FUSE, HOW, and Design Management Institute among others, plus music keynotes at SXSW Music, Sonar Plus and Moogfest. He also is a an Assistant Professor of Music Business/Management at Berklee College of Music and a regular guest lecturer for professional societies and universities across the globe.