Storynomics (Digital Audiobook)
Story-Driven Marketing in the Post-Advertising World
Publication Date: March 19, 2018
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.
About the Author
Robert McKee, a Fulbright Scholar, is the world's most sought-after lecturer in the art of story. His articles and interviews have appeared in many newspapers and magazines, including Harvard Business Review, Wall Street Journal, The Guardian and Fast Company. McKee continues to be a project consultant to major film and television production companies, many of which regularly send their entire creative and writing staffs to his lectures. Since 1984, more than 100,000 students have taken McKee's courses in various cities around the world.
Tom Gerace is the founder and CEO of Skyword, whose clients include MasterCard, IBM, New Balance, Colgate, HP, and Autotrader. Gerace has served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the Internet. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over the past fifteen years.