Customer Responsive Management (Paperback)

The Flexible Advantage (Total Quality Management #1)

By Frank Davis, Karl Manrodt

Wiley, 9781557865052, 286pp.

Publication Date: December 9, 1996

List Price: 59.95*
* Individual store prices may vary.


This book illustrates TQM concepts as they apply to service organizations where a product may or may not be involved. It addresses nine key management areas including cultivating relationships with customers and capacity management.

About the Author

Frank W. Davis. Jr and Karl Manrodt are both Professors of Marketing, Logistics and Transportation, University of Tennessee, Knoxville, USA.