Skip to main content
Cover for Marketing for Cpas, Accountants, and Tax Professionals (Haworth Marketing Resources)

Marketing for Cpas, Accountants, and Tax Professionals (Haworth Marketing Resources)

William Winston

Paperback

List Price: 73.95*
* Individual store prices may vary.

Other Editions of This Title:
Hardcover (5/16/1995)

Description

The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process
  • Are Accountants Responding to the Challenge of Change?
  • Marketing by CPA Firms: Room for Improvement?
  • Has the Household User Profile for Accounting Services Changed?
  • The Small Accounting Firm: Managing the Dynamics of the Marketing Function
Perspectives on Marketing
  • Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective
  • Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service
  • Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention
Advertising
  • Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools
  • A Survey of the Utilization of Advertising by CPA Firms
  • The Changing Face of Accounting Advertising
Marketing Tools and Strategies
  • Marketing Financial Planning Services: Highlights of a Survey of CPAs
  • Strategic Marketing Planning for the Development of the Small Accounting Practice
  • A Complete Positioning Strategy for the Professional Services Firm
  • Practical Approaches for Evaluating the Quality of Professional Accounting Services
  • An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)

Routledge, 9781560248736, 387pp.

Publication Date: May 10, 1995