Nail 'Em! (Hardcover)
Confronting High Profile Attacks on Celebrities & Businesses
Prometheus Books, 9781573927192, 293pp.
Publication Date: July 21, 2003
List Price: 32.98*
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Not Currently Available for Direct Purchase
Explores the personalities, conflicts, and motivations involved in media attacks on corporations and well-known people, and presents a communication approach to slowing, reversing, and preventing such situations. Examines the psychology of the attacker, notorious recent cases, the role of the news m.