Driving Growth Through Innovation (Hardcover)

How Leading Firms Are Transforming Their Futures

By Robert B. Tucker

Berrett-Koehler Publishers, 9781576751879, 256pp.

Publication Date: October 13, 2002

List Price: 27.95*
* Individual store prices may vary.


For many companies, mastering “innovation” is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You’ll enjoy the stories and gain valuable insights from Tucker’s study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices.

You’ll learn how to:

Cultivate a culture that makes innovation everybody’s responsibility and unleashes bottled-up potential for change
“Mine” the future and seize new opportunities to deliver superior solutions to customers
Establish an “idea management” system so good ideas don’t get lost—or show up in the hands of your competitors
Fortify your firm’s “idea factory” to increase the speed to market of new products, services, process improvements, and business models
Lead an innovation initiative and build buy-in with senior management

This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.

About the Author

Robert B. Tucker is president of the Innovation Resource, an executive training and consulting firm. The author of six books, including the bestselling Managing the Future: 10 Driving Forces of Change, Tucker is a highly sought-after speaker and leadership coach. His clients include Nokia, IBM, American Express, AIG, Satyam, Nestle and many others. For more information, visit www.innovationresource.com

Praise For Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures

“I spent 40 years developing new products for 3M [and] found myself agreeing with everything Robert Tucker says…Whether you are in a small business or a large company, I think you would profit by reading this book.”
—Art Fry, inventor of 3M Post-it Notes