Changing Minds (Hardcover)

The Art and Science of Changing Our Own and Other People's Minds (Leadership for the Common Good)

By Howard Gardner

Harvard Business Review Press, 9781578517091, 244pp.

Publication Date: April 1, 2004

Other Editions of This Title:
Paperback (9/1/2006)

List Price: 28.95*
* Individual store prices may vary.


Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process.

Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

About the Author

Howard Gardner is the Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education.