Category Killers (Hardcover)

The Retail Revolution and Its Impact on Consumer Culture

By Robert Spector

Harvard Business School Press, 9781578519606, 221pp.

Publication Date: January 1, 2005

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Description

Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.
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