Category Killers (Hardcover)
The Retail Revolution and Its Impact on Consumer Culture
Harvard Business Review Press, 9781578519606, 221pp.
Publication Date: January 1, 2005
List Price: 27.95*
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Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.
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