The B2B Executive Playbook (Hardcover)
The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth
Clerisy Press, 9781578604463, 245pp.
Publication Date: November 29, 2011
* Individual store prices may vary.
B2B companies aren't like B2C companies. They don't acquire and retain customers with Super Bowl ads, Twitter accounts, or cute, little green geckos. To achieve sustainable, predictable, and profitable growth, you MUST follow a different playbook. Is your planning process true Outside- Inside? Is your executive team directly connected with the management? If you are part of the senior team at a business-to-business enterprise, The B2B Executive Playbook
is the most important business book you need to read this year. You may already know that the rules for success are different. But until now, you could not have known how dramatically different...nor the magnitude of how market-driven change will revamp and align your organizations, your career, and your long-term path to success.
You're holding in your hands the first book to address the critical differences between business-to-business (B2B) and business-to-consumer (B2C) companies. In this groundbreaking book, author, speaker, and leading expert in B2B executive strategies Sean Geehan draws upon over 20 years of designing and implementing winning executive playbooks for B2B companies of every size. This playbook is also supported by case studies and research from market-leading B2B companies, including HCL, Harris, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more.
"Leaders in every organization face challenges, but Sean Geehan uncovers the unique set of hurdles leaders in B2B organizations face--then provides us with a tactical playbook anyone can follow for success. This groundbreaking book is the B2B bible."
--Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There
About the Author
Sean Geehan is founder and CEO of Geehan Group--the recognized leader in B2B Executive Programs. With more than 20 years experience in driving B2B success, he is an expert in leadership, executive engagement programs, and designing strategic planning processes that drive long-term and profitable growth. Sean earned his MBA at the University of Dayton and received the prestigious Ernst & Young Entrepreneur of the Year award in 2002. His work has been featured by the Wharton School of Business, American Marketing Association, CFO magazine, and National Public Radio. To learn more about Sean, visit SeanGeehan.com.