The Boss of You
Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business
Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures-at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?
In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.
Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.
Seal Press, 9781580052368, 312pp.
Publication Date: April 15, 2008
About the Author
Emira Mears was twenty-four years old when she co-founded Raised Eyebrow Web Studio with Lauren, and at that time could still never imagine calling herself the boss. She has since carved herself a niche as a sought-after web strategist, offering savvy and creative advice to clients ranging from international online retailers to small, grassroots non-profits. Emira’s degree in Communications from Simon Fraser University (where she focused on feminism and cultural studies) gave her a solid grounding in both marketing and politics, a combination which has proved invaluable for Raised Eyebrow’s growing client base of advocacy groups and small businesses. Now thirty, in addition to having an employee on the payroll, she is a published freelance writer specializing in business, media and women's issues. During the heyday of portal websites, she edited a syndicated column on the now-offline Canadian women’s portal site Moxie.ca (also published at Canoe.ca) that covered these themes, and continues to contribute to a range of publications including Bitch Magazine, Venus and Herizons Magazine. In the spring of 2006, Gayla Trail — author of the successful You Grow Girl book and website — offered Emira a regular column on the YouGrowGirl.com gardening blog, where she now publishes weekly on gardening-related themes.