Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business (Paperback)
The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business
Ten Speed Press, 9781580088879, 211pp.
Publication Date: March 1, 2008
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08 Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
About the Author
Praise For Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business…
“Part portable success coach, part action guide, this book maps the launch cycle, taking entrepreneurs step-by-step through the first 22 months of a start-up--showing them smart moves to make and pitfalls to avoid.”