Satisfaction Guaranteed: The Making of the American Mass Market (Paperback)

The Making of the American Mass Market

By Susan Strasser

Smithsonian Books (DC), 9781588341464, 339pp.

Publication Date: October 1, 2004

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Description

This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.


About the Author

Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.


Praise For Satisfaction Guaranteed: The Making of the American Mass Market

“A meticulous, probing, and often colorful study of the origins and workings of the American mass market in its formative years.”—Los Angeles Times Book Review

Satisfaction Guaranteed brings the subject of mass-market society out of the clouds of theory and down to earth.”—Village Voice Literary Supplement

“Strasser shows how we have evolved into a consumer culture in which the creation of demand is central.”—Jonathan Yardley, Washington Post Book World

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