In Search of Business Value (Hardcover)
Ensuring a Return on Your Technology Investment
SelectBooks, 9781590790625, 224pp.
Publication Date: January 1, 2010
List Price: 24.95*
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In today's high-tech business world, few issues are more important than how companies can gain competitive advantage from using new technology, especially information technology (IT). In 'In Search of Business Value', Microsoft vice president Robert McDowell and best-selling business author William L. Simon address that problem head-on, describing the steps every organization must take to get the best bang from each buck spent on IT infrastructure.Drawing on their own personal experience and that of over twenty-five corporate and IT leaders from the worlds of business and government, 'In Search of Business Value' covers in detail such issues as bringing organizational leaders on board in promoting the use of IT, enlisting staff support, using IT to lower costs and improve productivity, integrating the IT and business sides of an organization, and using IT to support best business practices.IT these days is an indispensable tool in defining and achieving corporate goals. 'In Search of Business Value' is an indispensable tool for corporate leaders and managers looking to make IT work successfully for their organizations.
About the Author
Robert L. McDowell, vice president, Microsoft, has thirty-plus years in information technology. Interacting with executives at major companies worldwide, he is able to keep his finger on the pulse of business and IT. William L. Simon, bestselling author of business books and narrative non-fiction, has also written extensively for screen and television.In 2001, Simon and McDowell wrote Driving Digital
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