Purple Cow (Hardcover)

Transform Your Business by Being Remarkable

By Seth Godin

Portfolio Hardcover, 9781591840213, 160pp.

Publication Date: May 12, 2003

Other Editions of This Title:
Paperback (7/1/2007)
Paperback (4/30/2013)
Compact Disc (4/10/2009)

List Price: 20.95*
* Individual store prices may vary.


In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.