Purple Cow (Hardcover)

Transform Your Business by Being Remarkable

By Seth Godin

Portfolio Hardcover, 9781591840213, 160pp.

Publication Date: May 12, 2003



In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.