Purple Cow (Hardcover)
Transform Your Business by Being Remarkable
Portfolio Hardcover, 9781591840213, 160pp.
Publication Date: May 12, 2003
List Price: 20.95*
* Individual store prices may vary.
Not Currently Available for Direct Purchase
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.