Whatever You Think, Think the Opposite (Paperback)

By Paul Arden

Portfolio, 9781591841210, 144pp.

Publication Date: March 10, 2006

Other Editions of This Title:
Paperback (3/1/2006)

List Price: 16.00*
* Individual store prices may vary.

Description

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be
 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.


About the Author

Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books—It's Not How Good You Are, It's How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride—focus on strategies for business and personal growth. He died in 2008.