Free Prize Inside!: How to Make a Purple Cow (Paperback)
How to Make a Purple Cow
Portfolio, 9781591841678, 239pp.
Publication Date: May 1, 2007
- Flintstones vitamins, which turned a serious product into something fun
- The free change-counting machine at every Commerce Bank branch
- The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
About the Author
Praise For Free Prize Inside!: How to Make a Purple Cow…
Buy this book and use GodinÆs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyÆve just won a free prize. (Jean Briggs, Forbes)
Godin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News)
Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)