10 Strategies to Topple the Goliath in Your Industry
During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.
From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.
Praise For Killing Giants: 10 Strategies to Topple the Goliath in Your Industry…
—Guy Kawasaki, bestselling author of Enchantment
“Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to compete successfully in an arena of giants. The information here is practical, valuable, and actionable.”
—Jim Koch, founder and brewer, The Boston Beer Company
Portfolio, 9781591846277, 256pp.
Publication Date: May 28, 2013
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