Designing the Editorial Experience (Paperback)

A Primer for Print, Web, and Mobile

By Sue Apfelbaum, Juliette Cezzar

Rockport Publishers, 9781592538959, 224pp.

Publication Date: May 15, 2014

List Price: 40.00*
* Individual store prices may vary.


In a world of media that seems to be ever-changing, how do we define what a newspaper, magazine or journal physically is? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor's office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone. With so many mediums, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts --and digital strategists too-- about what is constant and what is changing in the field. Inside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences.

About the Author

Sue Apfelbaum is a writer, editor, and consultant who works with brands to create meaningful content experiences. Based in New York, she was formerly the editorial director for AIGA, the professional association for design, and editor of RES magazine. She writes about design for Communication Arts, Surface, Adobe, and Red Bull Music Academy.

Juliette Cezzar is a designer, author, and educator based in New York City. She is the Director of the BFA Communication Design and BFA Design & Technology programs at Parsons / The New School. She is the author-designer of four books: Office Mayhem (Abrams), Paper Pilot, Paper Captain, and Paper Astronaut (Universe / Rizzoli).

Praise For Designing the Editorial Experience: A Primer for Print, Web, and Mobile

"Apfelbaum (writer/consultant) and Cezzar (Parsons The New School for Design) take a look at the changing practice of editorial design for magazines and periodicals. This book, which developed from the experiences of the authors at RES magazine, provides an introduction to the basics of graphic and digital design. The first section covers the foundations of design and helps readers understand how content is consumed in print, on the Web, and on mobile devices. The focus on mobile may be unique to this title among publications on magazine design. The second part of the book is dedicated to 19 international case studies that include The New York Times, The Huffington Post, BuzzFeed, and Vanity Fair Italia. Included are interviews editors and designers from the magazines, and stand-alone interviews with well-known practitioners. This primer deserves a space on bookshelves next to Jan White's Editing by Design (3rd ed., 2003) and Yolanda Zappaterra's Art Direction + Editorial Design (2007). It will interest students and designers who are looking for inspiration and ideas for dealing with the converging markets of print, digital, and mobile. Summing Up: ** Recommended. Lower- and upper-level undergraduates, two-year technical program students, professionals, and general readers." �� Choice