Eat This Not That!: Thousands of Simple Food Swaps That Can Save You 10, 20, 30 Pounds-or More! (Paperback)

Thousands of Simple Food Swaps That Can Save You 10, 20, 30 Pounds-or More!

By David Zinczenko, Matt Goulding

Rodale Books, 9781594868542, 304pp.

Publication Date: December 10, 2007



The original and best-selling installment of EAT THIS, NOT THAT! has helped literally thousands of people improve their lives by increasing their nutritional intakes while blasting away unwanted belly fat. The secret? The revolutionary concept that the battle of the bulge is won not through deprivation and discipline, but by making a series of simple food swaps that can save you hundreds – if not thousands – of calories a day.  EAT THIS, NOT THAT! is the only book that holds the food industry accountable for the surreptitious loads of sugar, fat, and sodium stuffed into foods that were once reliable sources of lean nutrition. It arms you with the savvy tricks and insider information you need to eat well in today’s dangerous food landscape. With EAT THIS, NOT THAT! you're the expert in every eating situation, from the frozen food aisle to your favorite fast food joint to your local sports bar. You control your food universe--and lose the pounds you want--because, unlike every other customer, you'll know the smart choices to make--instantly!  Now get this: The pressure from EAT THIS, NOT THAT! is actually reshaping the food landscape to your benefit! Since it’s original publication in 2007, here’s how some restaurants have responded:
· Baskin Robbins eliminated its 2,300-calorie Heath Bar Shake.
· Outback Steakhouse downsized its Aussie Cheese Fries from 2,900 calories to 2,140 calories.
· Macaroni Grill replaced the 1,120-calorie Kids’ Double Mac ‘n’ Cheese with a more reasonable 670-calorie version.
· Restaurants such as Quiznos, Red Lobster, and Olive Garden began publishing nutritional information for the first time ever.
· And that’s just to name a few!

About the Author

DAVID ZINCZENKO, editor in chief of "Men's Health" magazine, is the author of the "New York Times" best-sellers "The Abs Diet" and "The Abs Diet for Women." Once an overweight child growing up in Bethlehem, Pennsylvania, Zinczenko has become one of the nation's leading experts on health and fitness. He is a regular contributor to the "Today" show, and has appeared on "Oprah," "Good Morning America," and "Primetime Live." MATT GOULDING is the food and nutrition editor of "Men's Health." He has cooked and eaten his way across the world, touching down in Allentown, Pennsylvania, where he divides most of his time between keyboard and stovetop.

Praise For Eat This Not That!: Thousands of Simple Food Swaps That Can Save You 10, 20, 30 Pounds-or More!

Praise for Eat This, Not That!
“For all the criticism [Eat This, Not That!] leveled against some of these restaurant chains in the past, they are listening and making improvements.” -- Matt Lauer, co-host of the Today Show “I Think Eat This, Not That! is a brilliant book.”--Rachael Ray “These books are a great guide to carry around and have with you whenever you’re not sure what to choose.”
-- Oprah Winfrey on Oprah Reader Response:
“13 pounds lighter in 6 weeks - I'd say it was a great purchase!”
“My daughter gave me a copy of this book a little over a month ago. I've eaten a whole new way and I've lost fifteen pounds. I can't thank David and Matt enough.” “I bought this book out of curiosity and found this to be the most helpful book of my life. It's simple in its structure, small enough to bring with you anywhere, and easy to understand. It breaks out cuisine categories, grocery shopping (chicken, drinks, soup, lunchmeat, etc), and many restaurants. I've tried several of the simple swaps and always feel not only satisfied but better for the choice I made. I strongly suggest anyone get this. You don't have to be a dieter. If you care about what you put in your body this is the book for you!”