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Communication Skills for Conservation Professionals

Susan Kay Jacobson


List Price: 48.00*
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Other Editions of This Title:
Hardcover (6/29/2009)


Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that—it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication.Following introductory chapters that draw on research from communication, psychology, sociology, and education to highlight elements critical for effective communication, the book describes how to gather background information and target audiences, explains how public relations can influence attitudes and behaviors, and outlines how to design and conduct a communications campaign. In addition, it provides step-by-step guidance for using print, broadcast, and electronic mass media; demonstrates methods for developing public talks, interpretive brochures, exhibits, and trails; and explores long-term conservation education strategies for students and adults. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book’s citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. Communication Skills for Conservation Professionals is a valuable addition to the conservationist’s toolbox that will help scientists, managers, concerned citizens, and students communicate more effectively.

Praise For Communication Skills for Conservation Professionals

"If you have been searching for a resource to design communication programs that contribute to conservation goals, then this book is for you. Supported by real-world examples of successful programs domestically and abroad, Communication Skills for Conservation Professionals offers jargon-free, practical suggestions for planning, implementing, and evaluating a variety of communication programs. "

— Michaela Zint

"Effective conservation action depends on clear communication to a range of different audiences. Susan Jacobson knows her audience and writes, and communicates with the same clarity that she espouses in this book."

— John G. Robinson

"Conservation is a people problem. To find solutions, people must communicate their values, wishes and knowledge. Communication Skills for Conservation Professionals provides a guidebook for anyone starting, improving or evaluating a conservation program. Communication skills are often the determinants of our failures and successes."

— Dee Boersma

"In Communication Skills for Conservation Professionals, Susan Jacobson presents a series of approaches to solving natural resource problems that allow those who were part of the problem to now be part of the solution. Her cookbook of examples should satisfy all who desire to use communications as a tool to improve resource conditions. This is a must-read for natural resource managers."

— Michael Whatley

Island Press, 9781597263900, 480pp.

Publication Date: June 26, 2009

About the Author

Susan K. Jacobson is an award-winning professor of wildlife ecology and conservation, and director of the Program for Studies in Tropical Conservation at the University of Florida.