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The Innovator's Dilemma - Abridged (Digital Audiobook)

When New Technologies Cause Great Firms to Fail

By Clayton M. Christensen, Don Leslie (Narrator)

Publication Date: June 12, 2001

Other Editions of This Title:
Digital Audiobook (4/17/2017)
Paperback (1/5/2016)
Hardcover (11/19/2013)
Compact Disc (4/18/2017)
Paperback (10/4/2011)
Hardcover (5/1/1997)
Paperback (1/1/2003)

Description

Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.

Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.