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Dynamic Communication

27 Strategies to Grow, Lead, and Manage Your Business

Jill Schiefelbein


List Price: 21.95*
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When Good Communication Skills Aren't Enough

Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using "ums" and "uhs." To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.

Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert's Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you'll learn how to:

Apply the four-stage listening matrix to drive your audience to action
Use sales call outlines that facilitate buy-in to avoid death by sales script
Create value-filled, magnetic marketing that educates and attracts buyers
Add value to your products and services with videos and webinars
Develop persuasive presentations with the TEMPTaction model

So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.

Entrepreneur Press, 9781599186085, 272pp.

Publication Date: March 14, 2017

About the Author

Jill Schiefelbein is a former professor, professional speaker, and business communication expert. Her business, The Dynamic Communicator, helps companies solve problems, retain talent, and produce revenue. From analyzing documents obtained from military raids of terrorist camps to building an online education office serving more than 60,000 students, Schiefelbein loves a strategic challenge.