The Digital Marketing Handbook (Paperback)
A Step-By-Step Guide to Creating Websites That Sell
Entrepreneur Press, 9781599186214, 330pp.
Publication Date: April 1, 2018
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The Digital Marketing Handbook
teaches readers a proven model and process for turning websites from mere online billboards to assets that generate a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are an online-based business, brick-and-mortar store, or hybrid legendary copywriting pioneer Robert W. Bly will teach you how to:
Integrate a digital marketing plan with traditional marketing outreach efforts Convert your website from a cost center to a profit center Avoid the most common, and costly, internet marketing mistakes Build a large and responsive email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads
Bly also includes an extensive resource section with links to online value ads created to give you a competitive edge.
About the Author
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in business-to-business and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. Praised by David Ogilvy, his work includes more than 90 books and regular columns for Target Marketing Magazine and The Direct Response Letter. He resides in Montville, NJ.