The Direct Mail Revolution (Paperback)
How to Create Profitable Direct Mail Campaigns in a Digital World
Entrepreneur Press, 9781599186306, 286pp.
Publication Date: March 19, 2019
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In our digital world, it's easy to overlook the power of a snail mail
marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution
In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:
Create a comprehensive direct mail marketing strategy Design marketing materials that connect with your target customers Craft letters, brochures, and postcards that stand out Seamlessly integrate direct mail with your digital marketing strategy Avoid the most common snail mail mistakes that will get ignored
Plus, you'll receive Bly's very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.
About the Author
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.