The Direct Mail Revolution
How to Create Profitable Direct Mail Campaigns in a Digital World
In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:
- Create a comprehensive direct mail marketing strategy
- Design marketing materials that connect with your target customers
- Craft letters, brochures, and postcards that stand out
- Seamlessly integrate direct mail with your digital marketing strategy
- Avoid the most common snail mail mistakes that will get ignored
Plus, you'll receive Bly's very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.
Entrepreneur Press, 9781599186306, 282pp.
Publication Date: March 19, 2019