Battling Big Box (Paperback)

How Nimble Niche Companies Can Outmaneuver Giant Competitors

By Henry Dubroff, Susan J. Marks

Career Press, 9781601630285, 256pp.

Publication Date: December 16, 2008

List Price: 15.99*
* Individual store prices may vary.

Description

Although it is a struggle for many small businesses to complete against giant chains with vast resources, this guide provides tips for becoming a niche company, building and sustaining customer loyalty, managing cash flow effectively, and encouraging innovation to stay ahead in the game.


About the Author


Henry Dubroff is founder and editor of Pacific Coast Business Times. Despite operating in the shadow of the region's big-box competition in Los Angeles, Dubroff's publication reached break-even just 18 months after launch and continues to maintain double-digit growth rates. Previously, Dubroff was editor of the Denver Business Journal and business editor at the Denver Post, where he won numerous national awards for excellence in journalism. His entrepreneurial accomplishments have been recognized by the U.S. Chamber of Commerce, the U.S. Small Business Administration, and the California Legislature.



Susan J. Marks is an award-winning journalist, freelance writer, book author, and editor. In her nearly 30 years of newspaper, magazine, and book writing and editing experience, she has chronicled large and small business successes and failures, innovations, and changes.