Propel (Paperback)

Five Ways to Amp-Up Your Marketing and Accelerate Business

By Whitney Keyes, Winkel Maggie (Foreword by)

Career Press, 9781601632333, 224pp.

Publication Date: August 22, 2012

List Price: 15.99*
* Individual store prices may vary.

Description

Want more customers? Need to increase social media followers? Want your name in the news to boost your brand and sales?

Propel: Five Ways to Amp Up Your Marketing and Accelerate Business is the ideal guide for marketing with tips, tools and trends for social media, word of mouth marketing, publicity, and more. It offers a straightforward, five-step approach to use the power of direct marketing to get to the next level. Propel shows how large corporations, small businesses, nonprofits, schools, governments, and other organizations can quickly reach the right people at the right time in the right way - to get the right results.

Including over 50 real-world examples of success and compelling case studies of digital and traditional marketing and PR success from around the world, this is a practical guide to help you break through all the noise in the marketplace and connect with the people you need to reach the most.

  • Includes examples and case studies of social media tools including YouTube, Twitter and Facebook, as well as marketing strategies applicable for LinkedIn, Vine, Instagram, Infographics, Pinterest, Yelp, City Search, Urban Spoon, blogs, podcasts, and other marketing communication outlets.

  • Whitney Keyes is a marketing strategist, professor and a Fellow for the Center for Strategic Communication at Seattle University. Whitney worked as a senior Microsoft manager, strategic advisor for American Express and consultant to thousands of businesses around the world. While at Microsoft, she managed global marketing campaigns, including the launch of Office 2000, an $8 billion business, and helped create the Corporation's philanthropy program, Unlimited Potential. Whitney is an international speaker and received three grants from the U.S. State Department to empower social entrepreneurs, women leaders, NGOs and youth in Asia and Africa. She received the Small Business Administration's 2013 Women in Business Champion of the Year Award for Washington State, U.S.A.

    Propel: Five Ways to Amp Up Your Marketing and Accelerate Business offers a go-to marketing resource for entrepreneurs, business owners, nonprofit directors. Even people working in marketing or publicity departments, as teachers and professors, and in agencies can use Propel to turn marketing ideas into strategic action that gets real results - fast.


  • About the Author


    Whitney Keyes is an international speaker, marketing expert, and strategic communications professor. For more than 20 years, she has helped organizations and individuals succeed. Keyes worked as a senior Microsoft manager, strategic advisor for American Express, and consultant to thousands of businesses around the world. While at Microsoft, she managed global marketing campaigns, including the launch of Office 2000, and helped create Microsoft's primary philanthropy program, Unlimited Potential. Today, Keyes manages a consulting practice, serves as a fellow for Seattle University's Center for Strategic Communications, and delivers keynotes and workshops for the Small Business Administration and U.S. State Department.


    Praise For Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business

    "Propel is the ideal word to describe the effect on your profits and your sense of accomplishment that this wonderful book can motivate. Whitney Keyes tells you what you ought to know and will never forget." --Jay Conrad Levinson, the father of guerrilla marketing, author, Guerrilla Marketing series

    "She draws on her years of experience with big-time brands and game-changing startups to provide a cutting-edge manifesto for marketers--and a manual to make things happen. This book will propel your business forward." --William C. Taylor, cofounder, Fast Company, author of Practically Radical

    "With her latest book, Whitney offers a savvy, up-to-the-minute perspective on how marketing and its various disciplines can jump-start a company's strategy and enhance its brand cachet. She offers straightforward ideas on strategy, storytelling, strength of message, simplicity of approach, and speed to market. A must-read for anyone whose job (or dream vocation) revolves around customers and the positioning and selling of a brand or service." --Corey duBrowa, senior vice president of global communications and international public affairs, Starbucks

    "If you've ever wished you could sit down for a few hours and have a conversation with a marketing expert, this is the book for you! Whitney's conversational writing style, peppered with real-world examples from a variety of business types, is a great way to get marketing advice from an expert." --Lisa Stratton, senior marketing manager, Microsoft

    "Whitney's keen understanding of marketing has led her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!" --Maggie Winkel, Director of Merchandising for Nike, Inc.