Rule of Thumb (Paperback)

A Guide to Marketing Yourself for Success (Rule of Thumb Series)

By Rita Rocker

WriteLife Publishing, 9781608080489, 98pp.

Publication Date: January 1, 2012

List Price: 13.95*
* Individual store prices may vary.


In today's competitive business environment, good manners, proper speech, a dynamic appearance, professional communication and networking skills can make the difference between getting ahead and being left behind. Even in business relationships, people are judged by how they act, speak, look, and write. It takes seven seconds to capture your prospect's or audience's attention. In those first few moments, people are making judgments about your image, outlook on life, moral character, economic and educational levels, trustworthiness, social position and future success. Use this book to build a successful, personal brand, NOW!

About the Author

Rita Rocker is an international published author, inspirational and educational speaker, communications and image specialist, and career consultant with Transformation Academy, LLC. She is on the International Advisory Board for the global Professional Woman Network of speakers and authors from 32 countries. She has appeared on national television and radio talk shows on self-esteem and communication. As a seminar speaker, corporate trainer and coach, she empowers individuals to become more accomplished communicators, gain greater confidence in business etiquette, project a dynamic professional image, and create a more successful career. Rita is a former Mrs. Nebraska and Mrs. America contestant. She is the author of Guide to Marketing Yourself for Success and Hope at the End of Your Rope. She is a contributing author to The Professional Woman: Branding Yourself for Success; The Professional Woman: Overcoming a Chaotic Life; Sink, Swim or Float: How to Survive the Trials of Life; The Unstoppable Woman's Guide to Emotional Well Being; Woman Power: Strategies for Female Leadership, The Power of Transformation: Reinventing Your Life; Baby Boomers: Secrets for Life After 50; Tapping Your Inner Vision: Transforming Your Life, Shifting Your Mind; The Self-Esteem Guide for Women: How to Build Confidence".