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Lieberman and Keiles provide a step-by-step procedure for reinventing and reinvigorating any sales force. Readers will learn how to transform their sales staff into consultants who understand each and every prospective customer and guide them to appropriate solutions.

Eric Keiles has founded and grown four companies since 1997 and is immersed in the entrepreneurial world, most recently as Cofounder and Chief Marketing Officer at Square 2 Marketing. A well-known public speaker and writer, Eric produces weekly Video Marketing Minutes, hosts Square 2 Marketing s workshop series, and edits a weekly marketing newsletter that reaches fifteen thousand entrepreneurs. Eric sits on the board or volunteers at several professional organizations and has been an active member of the Entrepreneurs Organization (EO) for almost ten years. He lives in Doylestown, Bucks County, PA, with his family.

Mike Lieberman, Cofounder and President of Square 2 Marketing, is a recognized guru behind the development of a new approach to marketing. Since starting Square 2 Marketing in 2003, Mike and the team have helped over one thousand businesses across the country understand Reality Marketing and implement a Marketing Machine. Mike authors the popular RemarkaBlog and is also a guest blogger for a number of popular blogs, including Vistage s Executive Street and HubSpot s Inbound Internet Marketing Blog. He is an active member of the Vistage community, supports a number of nonprofit organizations, and is an avid adventure sports enthusiast.

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