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Cover for The Culture Secret

The Culture Secret

How to Empower People and Companies No Matter What You Sell

David Vik


List Price: 24.95*
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Why is a great company culture so rare? How can you make sure your organization has one? The good news is that creating an inspiring and sustainable culture is not as hard as you might think. Dr. David Doc Vik reveals the keys to success in "The Culture Secret."
A remarkable culture begins with visionary leaders who help their teams take a holistic approach to creating engagement inside their companies and sharing it with customers. Discover how to take culture beyond casual Friday and into more meaningful conversations like:
Driving Vision
Defining Purpose
Clear business model
Unique/WOW factors
Meaningful Values
Inspired Leadership
Great customers and customer service
Brand enhancement
Experience and the emotional connection
If you don t think you have to focus on attracting and retaining the best employees in today's hypercompetitive war for talent, you are living in the past. The employees and customers of today have a choice and a voice. The secret to culture is simple: take care of your people, never stop innovating, and leave customers wowed. Build a better culture to secure the future for any organization.

Greenleaf Book Group, 9781608324026, 286pp.

Publication Date: February 5, 2013

About the Author

David "Doc" Vik, known as The Culture King, is the author and founder of The Culture Secret ( As coach at Zappos, Vik helped to drive the culture that received worldwide attention and was featured on 60 Minutes and Dateline and countless other national media outlets. His culture techniques and strategies have helped companies in many different business sectors attract and retain high-quality, engaged employees and loyal customers, enabling them to grow at unprecedented rates.