The Attacker's Advantage (Hardcover)

Turning Uncertainty Into Breakthrough Opportunities

By Ram Charan

PublicAffairs, 9781610394741, 240pp.

Publication Date: February 24, 2015

List Price: 24.99*
* Individual store prices may vary.


*A Wall Street Journal bestseller*

The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.

Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you:

-Build the perceptual acuity to see around corners and detect, ahead of others, those forces--especially people, who are the catalysts of change--that could radically reshape a company or industry

-Have the mindset to see opportunity in uncertainty

-Commit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitors

-Break the blockages that can hold your company back

-Know when to accelerate and when to shift the short-term and long-term balance

-Make your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace

The Attacker's Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.

About the Author

Ram Charan is a world-renowned advisor to CEOs, business unit managers, and boards of directors who value his practical solutions to complex business problems. Dr. Charan earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction, and is the author (with Larry Bossidy) of the international bestseller Execution: The Discipline of Getting Things Done and many other books. For more information, go to