The Crowdsourceress (Paperback)
Get Smart, Get Funded, and Kickstart Your Next Big Idea
PublicAffairs, 9781610397605, 256pp.
Publication Date: March 28, 2017
Other Editions of This Title:
Digital Audiobook (3/27/2017)
In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to
- Get fans and influencers excited about your launch
- Build an appealing and powerfully designed campaign
- Access proven video tips, pitching tactics, press releases, and rewards ideas
- Avoid the most common headaches and pitfalls
Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
About the Author
Praise For The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea…
"Having seen Alex Daly in action it is no surprise that she has had such success with so many crowdfunding projects."—Eric Ries, author of the New York Times bestseller The Lean Startup
"The success of our campaigns have been the result of three things: quality content, good storytelling, and crowdfunding management by Alex Daly. I can say with certainty that we wouldn't have surpassed our goals without her involvement, and owning her book, The Crowdsourceress, is like having her 'special sauce' right at your fingertips."
—Jesse Reed, Co-founder of the Standards Manual