Onward (CD-Audio)

How Starbucks Fought for Its Life Without Losing Its Soul

By Stephen Bowlby (Narrator), Joanne Gordon, Howard Schultz

HighBridge Company, 9781611744910

Publication Date: March 29, 2011

Other Editions of This Title:
Digital Audiobook (3/28/2011)
Paperback (3/27/2012)
Hardcover (3/29/2011)
Paperback (4/1/2011)
Hardcover (4/1/2011)

List Price: 34.95*
* Individual store prices may vary.

Description

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company’s ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win.


About the Author

STEPHEN BOWLBY earned his BA in Speech & Theater at Westminster College in Pennsylvania, a short trip from his native North Jersey. His career quickly moved from commercial radio into television and film production as a writer, editor, and director with voice work ever present. With more than 35 years’ experience he’s expanded into audiobook performance, studying with such industry greats as Pat Fraley, Scott Brick, and Stefan Rudnicki.


JOANNE GORDON is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and in five previous books.


HOWARD SCHULTZ is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.


Praise For Onward: How Starbucks Fought for Its Life Without Losing Its Soul

“Personal, suspenseful, and surprisingly open. . . . A must for anyone interested in leadership, management, or the quest to connect a brand with the consumer.”
      —Publishers Weekly [starred review]


“An engaging account.”
      —Kirkus


“For anyone looking for insights . . . Onward is essential reading. . . . Schultz comes across in these pages as a genuinely, even disarmingly, nice guy . . . you find yourself cheering him on.”
      —Fortune


“Stephen Bowlby’s blunt, hard-driving narration is well matched to Schultz’s direct account. Bowlby portrays Schultz’s passion for the soul of Starbucks: unwavering commitment to the customer’s coffee experience. He excels at voicing Schultz’s confidence and occasional insensitivity to subordinates. This work should be inspirational for managers who seek to anchor daily decisions with guiding principles.”
       —AudioFile
 


“Business and audio collections alike will relish this!”
       —The Midwest Book Review