Why Women Buy: How to Sell to the World's Largest Market (Paperback)
How to Sell to the World's Largest Market
Made for Success Publishing, 9781613398777, 158pp.
Publication Date: April 1, 2017
Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone.
Mastering the skill to tap into the world's largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business.
- Through scientific research, learn how women differ from men in the buying process.
- Overcome the fear of sales.
- Learn to operate with integrity.
- Learn to ask great questions.
- Integrate 4 communication styles.
- Learn to sell to 7 personality types.
- Master the four stages of competency.
Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.