The Electric Information Age Book (Paperback)
McLuhan/Agel/Fiore and the Experimental Paperback
Princeton Architectural Press, 9781616890346, 240pp.
Publication Date: January 25, 2012
Praise For The Electric Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback…
"Fascinating....Ultimately, The Electric Information Age Book is about what made this collaborative book innovation - which McLuhan called "the mosaic of instantaneous communication," "the process rather than the complete product of discovery"-extraordinary at the time, but also about how it paved the way for the tectonic shifts happening in media today, with our customizable iEverything and highly visual neo-magazines a-la-Flipboard." --Brainpickings.org
"Thanks to the scholarship of Schnapp and Michaels, it is impossible to dispute that the books produced by Agel and Fiore pushed the printed page to the limit, and in doing so helped bring crucial ideas about twentieth century culture to an audience that might have otherwise remained oblivious. Think of them as precursors to Stephen Colbert and Jon Stewart's campaign to inform Americans about super PACs.... The Electric Information Age Book compellingly tells the story of an important, albeit short, era in publishing when the insiders were the ones breaking down the walls and changing the rules as they went." --Imprint
"In this age of diminished print projections, The Electric Information Age Book (to which I contributed an essay) is a paradoxical manifesto on the future of the book... For those of us who refuse to accept the extinction of ink-on-paper books yet embrace the potential of digital media, Michaels and Schnapp's homage proves the past can guide the future-and just as the vinyl record is enjoying a comeback, the kinetic paperback book may have a future too." --Steven Heller