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A guidebook for learning how to find a purpose, exhibit passion for the outcome, and master the processes that produce spectacular payoffs at work and at home.

The Payoff Principle provides a simple success formula--Purpose + Passion + Process = Payoff--that people can easily remember and apply. Dr. Zimmerman describes how finding a purpose in life; linking a sense of passion to that purpose; and utilizing affirmation, continuing education, and communication processes will lead readers who implement this formula to tremendous payoffs at work, at home, and everywhere they go.

Motivational speaker and leadership and success expert Dr. Zimmerman utilizes decades of research and countless concrete examples from his many satisfied clients to show readers how to realize
- payoffs at work: motivate the best in others, improve work relationships, move up the career ladder, strengthen teams, and build stronger customer ties;
- payoffs at home: strengthen a marriage or key relationship, become a better parent, get willing cooperation from kids, bring out the best in family members; and
- payoffs that transform personal lives: have more energy, feel less stress, become more assertive, get a lifestyle makeover, and achieve more goals.

In addition to noteworthy quotations from well-known politicians, sports personalities, and social scientists, among others, Dr. Zimmerman also utilizes numerous entertaining stories and anecdotes to maintain reader interest and to build motivation in discussions about purpose, attitude, communication skills, and self-respect.

Dr. Alan R. Zimmerman speaks on issues of leadership, life balance, motivation, teamwork/teambuilding, attitude, and relationships to business, government, education and health-care organizations. He is a National Speakers Association Certified Speaking Professional and has been inducted into the Speaker Hall of Fame. Some of his previous books include Pivot: How One Change in Attitude Can Lead to Success, The Service Payoff: How Customer Service Champions Outserve and Outlast the Competition, and Brave Questions: Building Stronger Relationship by Asking All the Right Questions. He previously taught at Emporia State University, the University of St. Thomas, the University of Minnesota, and Mankato State University. He currently teaches at the Institute for Management Studies.