Earning Her Business
The Importance of Tailoring Your Brand Experience to the Female Consumer
The Buying Power of Women
Although the female movement is interwoven into our social world and people preach "girl power," brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a "transaction" process to deliver the service they provide, but very few businesses focus on elevating "interaction" so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. Earning Her Business is about showing businesses how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves.
Written for brand and marketing strategists, customer service teams, company leaders, corporate communications teams, and anyone who wants to better understand the female consumer, this book provides businesses with the insights, tools, and guidance they need to adjust their approach to interacting with customers and ignite a spark in their teams and companies.
Earning Her Business sends the clear message that true power comes when businesses focus on providing a brand and consumer experience women--the world's most influential consumers--can't live without. When businesses start doing that--and doing it well--they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won't want to go anywhere else. Katie Mares' book is for anyone in business who wants to completely upend their industry.
Greenleaf Book Group Press, 9781626347267
Publication Date: September 1, 2020