The B Corp Handbook: How to Use Business as a Force for Good (Paperback)
How to Use Business as a Force for Good
Berrett-Koehler Publishers, 9781626560437, 224pp.
Publication Date: October 13, 2014
Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business led by well-known icons like Patagonia and Ben & Jerry's as well as disruptive upstarts like Warby Parker and Etsy recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc. Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They re called B Corporations B Corps for short and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for and enjoy the benefits of B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step quick start guide on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.