The Influential Mind: What the Brain Reveals about Our Power to Change Others (Hardcover)

What the Brain Reveals about Our Power to Change Others

By Tali Sharot

Henry Holt & Company, 9781627792653, 256pp.

Publication Date: September 19, 2017

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Description

A research-based exploration and natural antidote to The Wisdom of Crowds of how the decisions we make as individuals are largely based on the unconscious influence of those around us
Did you know that your IQ is constantly changing in response to the people around you, or that there is a biological basis for the flow of false information on Facebook and Twitter? Are you aware that financial traders who can easily read emotional expressions are more likely to ride market bubbles or that other people's preferences guide most of the decisions we make?

Research shows that most people perceive themselves to be individualistic thinkers. In fact, the majority see themselves as more independent than their peers, which, of course, is impossible. Since social influence is automatic and often works under the radar, we are unaware that many decisions; from the names we give our children to the projects we take on at work, are largely based on the unconscious influence of those around us. Sharot will unveil the hidden power of social learning, good and bad, and will enable us to identify instances in which we fall prey to delusions. The book will search deep below the surface relying on the latest research in neuroscience and psychology to provide new insight into human behavior.



About the Author

Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience with degrees in economics and psychology. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision-making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time magazine, The Washington Post, CNN, the BBC and more. Before becoming a neuroscientist Sharot worked in the financial industry for a few years and completed her national mandatory service in the Israeli airforce. She lives in London and Boston with her husband and children.
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