Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want (Paperback)

Combining Principles and Profit to Create the World We Want

By Jay Conrad Levinson, Shel Horowitz

Morgan James Publishing, 9781630476588, 386pp.

Publication Date: April 19, 2016

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Description

Create a Better World Through the Power of Profit

Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don t have to just imagine; you can make it real.

"Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:

Create projects (and products) that accomplish social change, profitability, and cost reduction all at once

Green your company in ways that save money and make money

Gain enormous positive reputation as a visionary company worth supporting

Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles

Turn marketing from a cost to a revenue stream

Embrace abundance and transformation---and stop worrying about market share.



About the Author

Jay Conrad Levinson created the Guerrilla Marketing brand in 1984, after an advertising career including such iconic campaigns as the Energizer Bunny, United s Friendly Skies, and even the Marlboro Man. His 60+ books have sold more than 20 million copies. Award-winning author of nine previous books including the long-running category bestseller "Guerrilla Marketing Goes Green," Shel Horowitz helps green and socially conscious businesses profit by going greener and by addressing hunger, poverty, war, and catastrophic climate change. His consulting, writing, and speaking practice has spread to six continents so far. Shel has braided together careers as both an activist and a marketer since the 1970s; he s especially proud of starting a successful movement to save the Mount Holyoke Range in Massachusetts."
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