Guerrilla Marketing to Heal the World (Paperback)
Combining Principles and Profit to Create the World We Want
Morgan James Publishing, 9781630476588, 386pp.
Publication Date: April 19, 2016
Create a Better World Through the Power of Profit.
About the Author
Jay Conrad Levinson created the Guerrilla Marketing brand in 1984, after an advertising career including such iconic campaigns as the Energizer Bunny, United s Friendly Skies, and even the Marlboro Man. His 60+ books have sold more than 20 million copies. Award-winning author of nine previous books including the long-running category bestseller "Guerrilla Marketing Goes Green," Shel Horowitz helps green and socially conscious businesses profit by going greener and by addressing hunger, poverty, war, and catastrophic climate change. His consulting, writing, and speaking practice has spread to six continents so far. Shel has braided together careers as both an activist and a marketer since the 1970s; he s especially proud of starting a successful movement to save the Mount Holyoke Range in Massachusetts."