The Golden Arches in Black America
WINNER • 2021 PULITZER PRIZE IN HISTORY
The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.
Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
Praise For Franchise: The Golden Arches in Black America…
— Jennifer Szalai, New York Times, "Times Critics Best Books of 2020"
An impeccably researched examination of McDonald’s and how the franchise was once intended as a path to economic freedom in Black communities. A fascinating, overlooked perspective on a US institution.
— Karla Strand, Ms. Magazine
Well-written... Emphasizes how today’s conversations around fast food in America were shaped by government policies, and examines how the fast-food industry is connected to Black Lives Matter and other social change movements.... Invaluable for those studying the intersections of race, economics, and business in the United States.
— Sarah Schroeder, Library Journal
Chatelain makes a convincing case that racial tension, the civil rights movement, and fast food all combined to change the dynamic of mostly black communities ignored by white power structures. Chatelain’s impressive research and her insertion of editorial commentary will prove educational and enlightening for readers of all backgrounds. An eye-opening and unique history lesson.
— Kirkus Reviews
Franchise is a stunning story of post-1960s urban black America, a tale of triumph and good intentions, but also of tragic consequences for race relations, poverty, and dietary health. Marcia Chatelain has done superb research and writes as a great storyteller. This is an important book, showing that civil rights successes led to burgers under black ownership as much as ballots for social change. Chatelain makes us see black capitalism in all its mixed blessings.
— David W. Blight, Yale University, and author of the Pulitzer Prize-winning Frederick Douglass: Prophet of Freedom
Thanks to Marcia Chatelain, I’ll never look at fast food the same way. She pairs burgers and fries with civil rights and black wealth, showing readers exactly what ‘opportunity’ in America really looks like.
— Alexis Coe, author of You Never Forget Your First: A Biography of George Washington
Marcia Chatelain uses the complex interrelationship of black communities with McDonald’s to explore the history of American racism and the struggle for civil rights. Franchise is an eye-opener for anyone who cares about why diet-related chronic disease is more prevalent in these communities and what it is really like to be black in America.
— Marion Nestle, professor of nutrition, food studies, and public health at New York University, emerita, and author of Food Politics
Liveright, 9781631498701, 336pp.
Publication Date: January 19, 2021