Identity Designed (Hardcover)

The Definitive Guide to Visual Branding

By David Airey

Rockport Publishers, 9781631595943, 288pp.

Publication Date: January 22, 2019

List Price: 40.00*
* Individual store prices may vary.

Description

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
 
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
 
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.



About the Author

David Airey is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Logo Design Love and Work for Money, Design for Love.



Praise For Identity Designed: The Definitive Guide to Visual Branding

Identity Designed is an inspiring and intelligent resource for designers and their clients as they redesign their future. Sixteen global case studies offer an in-depth understanding of all of the considerations that contribute to original and lasting design solutions, and successful partnerships between clients and their consultants.
- Alina Wheeler, author, Designing Brand identity

Not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.
- Khoi Vinh, principal designer, Adobe

Just as every brand designer knows, research is the key to unlocking useful insight and inspiration. Here, David Airey has done just that, speaking with preeminent design studios around the world to find out how they carry out a visual identity project. Identity Designed is a brilliant book bursting with revealing discussion and inspirational work.
- Luke Tonge, director, Birmingham Design Festival

David Airey has been inspiring designers to do their best for over a decade. His new book continues to build on that legacy. Filled with case studies detailing the ideologies and ideas of many of the most creative studios on the planet, Identity Designed is sure to become an instant classic and an incredible contribution to the design community.
- Bernadette Jiwa, bestselling author and brand story strategist

David Airey has a keen eye for design around the world and a commitment to design excellence. There are gems of original work throughout this book with insightful analysis about what makes each an effective solution.
- Sagi Haviv, Chermayeff & Geismar & Haviv